HELLY HANSEN - COME WHAT MAY (COMING SOON)
Every day, mountain rescue teams across the UK respond to emergencies in some of the country’s most unforgiving terrain. Men and women from all walks of life who drop what they’re doing, lace their boots, and head into the hills to save lives.
Josh worked closely with Helly Hansen to develop a creative that would not only form a core part of their 2026-27 integrated marketing campaign, but would also provide essential exposure to Britain’s mountain rescue teams, and act as an educational tool for those wanting to enjoy the UK’s outdoor spaces in a safe & responsible way.
Credits
Written, Developed & Directed by Josh Monie
Produced by Amy Warren
Camera Assistants - Antoine Couturier, Abi Merritt
Colour - Hannah Squires
Original Soundtrack - Rachael Philip
Sound Mix - Soundnode